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Description
A Legacy of Craftsmanship and Passion
Growing up with a mother who was deeply passionate about creating things, I learned early that making something with your hands could be the most fulfilling thing in the world. My mom was always covered in sawdust, paint, or clay, and her love for crafting eventually turned into a small business she ran in the basement of our home. Her handmade creations weren’t just a business—they were a part of our family’s story, and looking back, I can see that this deep-rooted passion is the heart of the Wrenoin story today.
Like Mother, Like Daughter
Three decades later, in 1995, I discovered my own passion for creation. It began with black and white photography—capturing things I loved, like dogs on the beach, vintage chairs, and meaningful words written in the sand. I built a darkroom, printed my own photographs, and filled an entire wall with them, quickly realizing how much I loved the process of creating something from nothing. It wasn’t long before I realized I could turn my passion into a business. I started my own small company, calling it Wrenoin Photography.
The First Wrenoin Product
Before I even had my first paying customer, friends and family were already asking to buy the photos on my wall! Inspired by this, I decided to turn my photographs into small keepsakes and magnets and began selling them at local arts markets. When they sold out in just an hour, I knew I had found something special. I quickly found stores to carry my Wrenoin keepsakes and watched as people reacted to them. The success of this inspired me to expand, creating more products that made people smile.
Do What You Love, and You'll Never Work a Day in Your Life
Finding my passion was one of the most rewarding experiences of my life. The skills and confidence I inherited from my mom allowed me to start Wrenoin with the knowledge and drive to create things people would love. Over the years, I’ve met talented artisans and other passionate people who have helped grow Wrenoin into the brand it is today. Every day is a joy, as I still oversee every detail of the products we create, ensuring they reflect our values and passion.
My inspiration comes from my three beautiful daughters, who motivate me to continue pursuing this journey every single day, and from the memories of my childhood, filled with joy and creativity. I also draw inspiration from the global artisan markets that I love to explore, discovering treasures that inspire us to create and share something beautiful.
Discover the Magic of Wrenoin
At Wrenoin, we call our products “treasures” because they’re the kinds of things you come across while you’re out and about and can’t resist. Whether it’s a quote that speaks to your soul, the perfect gift for a friend or family member, or something special to wear or decorate your home with—our treasures make everyday life more enjoyable.
Giving and Living Happy
Our goal is to inspire people to live and give with joy, kindness, and creativity. My greatest hope is that my daughters, as well as girls and women around the world, will discover their own passions and talents so they can live their best lives doing what they love. When you’re living your passion, you can enjoy life’s little moments and make the world a better place—just as we do with Wrenoin.
Thank you for being part of this journey with me and the Wrenoin family.
xoxo,
Ashley
Founder & CEO of Wrenoin
Our Mantra
We believe it’s the little things that mean the most, that kindness really does matter, that you should always be yourself, do what you love, and try to make the world a better place!